Elon Musk quickly handles Tesla Cybertruck explosion in Las Vegas, Public Relations expert call it a masterclass; here's why
Tesla CEO Elon Musk pretty quickly responded to the explosion of a Tesla Cybertruck outside the Trump International Hotel located in Las Vegas which resulted in the death of the driver and severe injuries to seven bystanders, reported Fortune.
ET Year-end Special Reads
Buying a home in 2025? Here's how property market can shape up
18 top stock picks for 2025 from 6 leading brokers
Five big bangs that shook the corporate world in 2024
According to Fortune, following the incident, Tesla CEO Elon Musk took to social media to eventually clarify that the explosion was actually caused by fireworks and gas canisters already present inside the vehicle and certainly not a malfunction of the Cybertruck itself. He also emphasized on the fact that the design of Tesla Cybertruck actually helped contain the blast while preventing more severe damage.
The rapid communication of Tesla CEO Elon Musk on X (formerly known as Twitter) actually earned him praise from PR experts and law enforcement for shaping the narrative surrounding the explosion, asserted Fortune. He also provided the authorities with extremely detailed information and video footage from Tesla charging stations to assist in their investigation.
At the same time, Las Vegas Police Sheriff Kevin McMahill genuinely acknowledged the contributions of Tesla CEO Elon Musk while noting that it helped in clarify details about the incident.
The driver, who is being identified as Matthew Livelsberger had reportedly expressed extreme political grievances before the explosion,
