Elon Musk reveals new X logo to replace Twitter's blue bird
Elon Musk has unveiled a new “X” logo to replace Twitter’s famous blue bird as he follows through with a major rebranding of the social media platform he bought for $44 billion last year
LONDON — Elon Musk has unveiled a new “X” logo to replace Twitter's famous blue bird as he follows through with a major rebranding of the social media platform he bought for $44 billion last year.
The X started appearing at the top of the desktop version of Twitter on Monday, but the bird was still dominant across the smartphone app. In response to questions about what tweets would be called when the rebranding is done, Musk said they would be called Xs.
It's yet another change that Musk has made since acquiring Twitter that has alienated users and turned off advertisers, leaving the microblogging site vulnerable to new threats, including rival Meta's new text-based app Threads that directly targets Twitter users.
Musk had asked fans for logo ideas and chose one, which he described as minimalist Art Deco, saying it “certainly will be refined.” He replaced his own Twitter icon with a white X on a black background and posted a picture of the design projected on Twitter’s San Francisco headquarters.
“And soon we shall bid adieu to the twitter brand and, gradually, all the birds," Musk tweeted Sunday.
The X.com web domain now redirects users to Twitter.com, Musk said.
Musk, CEO of Tesla, has long been fascinated with the letter and had already renamed Twitter's corporate name to X Corp. after he bought it in October.
The billionaire is also CEO of rocket company Space Exploration Technologies Corp., commonly known as SpaceX. He started an artificial intelligence company this month called xAI to compete with ChatGPT. And in 1999, he founded
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