Envestnet and Salesforce team up against financial planning data gap
Envestnet is looking to help deliver a seamless financial planning experience for advisors and financial services professionals in the US through a landmark enterprise technology collaboration.
The wealth technology titan announced Monday that it has inked a strategic partnership with Salesforce, integrating its MoneyGuide planning capabilities with Salesforce’s Financial Services Cloud.
The partnership aims to help close the data gap between customer relationship management systems and financial planning platforms and reduce frictions from having to operate across multiple systems and applications.
The collaboration provides a more unified platform experience, allowing advisors to access comprehensive client financial plan information directly from their CRM.
Among several key features of the integration, segmentation dashboards will let advisors identify clients’ progress in their financial planning journey, and a seamless 360-degree client view. Additionally, advisors can launch directly into a client’s MoneyGuide household for immediate action.
“Our partnership with Envestnet is driven by a shared goal: to deliver innovative solutions that streamline the financial planning process and empower wealth advisors to be more productive,” Eran Agrios, senior vice president and general manager of financial services at Salesforce, said in a statement.
“Together, we’re providing advisors and financial services professionals with the data-driven tools needed to deepen client relationships and guide them in achieving their financial goals,” he said of his firm’s alliance with Envestnet.
Through the new Salesforce-Envestnet teamup, advisors will also be able to unify behavioral and financial data across their practice, and
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