Decoding digital marketing The term ‘digital marketing’ refers to all marketing strategies and platforms that are used to engage with customers online. Some of the most popular ways to engage with clients are through the company website, social media accounts (Facebook, Instagram, Twitter, YouTube, and Snapchat), emails, blogs, and newsletters. Any organisation, large or small, can succeed by leveraging digital marketing tools. It gives a company several opportunities to interact directly with its existing customers while also attracting brand-new ones. It is an essential component of contemporary enterprises since it provides excellent returns for relatively small investments.
Explore ISB Digital Marketing and Analytics Why enrol for a digital marketing courseYou can modify and customise your advertising in real-time by leveraging diverse digital marketing tools. While targeted advertisements ensure that goods and services reach a specified demographic, you may easily measure and track the performance of those campaigns including the views and engagement. Using analytics, you can determine what actions can be taken to reach the desired goal. Additionally, you may offer digital marketing services to clients and help them in connecting with and engaging with their target market to drive growth and financial success. Digital marketing calls for Interdisciplinarity since it encompasses a versatile aptitude in a variety of
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