ET Exclusive: Estée Lauder will soon start local manufacturing in India, says executive group president
Nykaa triggered the explosion of beauty and skincare brands in India by fast-tracking and expanding distribution manifold across the country, Stéphane de La Faverie, executive group president of The Estée Lauder Companies Inc, told ET in an exclusive interview.
The segment also got a big push during the pandemic when consumers conducted “a lot of deep research on beauty and wellness”, said Faverie who is currently on a visit to India.
The Estée Lauder Companies—the second largest cosmetics company in the world after L'Oréal, and the owner of brands such as MAC, Bobbi Brown and Clinique-—will soon start local manufacturing in India, he said.
The New York-based company is piloting local manufacturing with “a partner in India,” Faverie said without disclosing further details.
“There will be opportunities for us to produce locally,” he said. “We have also created a series of smaller sizes of make-up to recruit more consumers and give products at more affordable prices. We are ensuring we have different price points for different consumers, and have launched minis only for India.”
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