ET Soonicorns Summit 2024: Fail fast, learn fast—the boAt man of India’s mantra to success is knowing when to stop!
“The only thing you need to keep in consideration and know very well is when to stop,” Gupta said, in a Fireside Chat, ‘To India with Love: Aman Gupta on Orchestrating boAt’s Product-driven Success,’ moderated by Deepak Ajwani, Editor, Economictimes.com.
Gupta delved deep into his journey of making possible boAt’s product-driven success in a market that is obsessed with services. Speaking further on making mistakes, he said that he, on a personal level, has continued to make mistakes, and learning from them going forward.
“In recent times, we, as a company, ventured into smartwatches. It was a mistake all along. It was the worst move ever, and I like to call it a race towards the bottom,” Gupta said. “I have learned from it and I have moved ahead.”
He added that it was better to “fail fast and learn fast” than doing nothing at all.
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