Ethan Holliday signs historic Adidas NIL contract and is the leading prospect for the 2025 MLB draft
Ethan Holliday, one of baseball's top rising stars, has signed a historic NIL deal with Adidas, becoming the brand's first-ever baseball NIL athlete. An infielder from Stillwater High School, he comes from a baseball dynasty—his father, Matt Holliday, is an MLB legend, and his brother, Jackson Holliday, is a Baltimore Orioles outfielder.
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Adidas Partnership with Ethan Holliday
Adidas stated that as part of the agreement, Holliday would showcase the most recent version of the ADIZERO Edge+ cleat.
Adidas' decision to sign Ethan is similar to what they did with his brother, Jackson Holliday, who signed a sponsorship deal with the apparel firm in 2022 before being picked first overall by the Baltimore Orioles.
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About NIL
The NIL policy allows athletes to profit from their name, image, and likeness through sponsorships, endorsements, and partnerships while maintaining their amateur status. Introduced by the NCAA in 2021, the NIL rule enables high school and college athletes to sign deals with brands, just like professional athletes, as per Investopedia.
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