European Union says X's blue checks are deceptive 'dark patterns' that breach its social media laws
The European Union says blue checkmarks from Elon Musk’s X are deceptive and that the online platform falls short on transparency and accountability requirements
LONDON — The European Union said Friday that blue checkmarks from Elon Musk's X are deceptive and that the online platform falls short on transparency and accountability requirements, the first charges against a tech company since the bloc's new social media regulations took effect.
The European Commission outlined the preliminary findings from its investigation into X, formerly known as Twitter, under the 27-nation bloc's Digital Services Act.
The rulebook, also known as the DSA, is a sweeping set of regulations that requires platforms to take more responsibility for protecting their European users and cleaning up harmful or illegal content and products on their sites, under threat of hefty fines.
Regulators took aim at X's blue checks, saying they constitute «dark patterns” that are not in line with industry best practice and can be used by malicious actors to deceive users.
Before Musk’s acquisition, the checkmarks mirrored verification badges common on social media and were largely reserved for celebrities, politicians and other influential accounts. After Musk bought the site in 2022, it started issuing them to anyone who paid $8 per month for one.
“Since anyone can subscribe to obtain such a ‘verified” status’ it negatively affects users’ ability to make free and informed decisions about the authenticity of the accounts and the content they interact with,” the commission said.
An email request for comment to X resulted in an automated response that said „Busy now, please check back later.“ Its main spokesman reportedly left the company in June.
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