The presence of a boomer comedian pitchman, though, is just the latest sign that crypto has left behind its bleeding-edge roots. Institutional investors are pouring billions into digital tokens, athletes and mayors are taking part of their salaries in cryptocoins, and you may have already run into a bitcoin ATM at your grocery store. And then there are bitcoin's FOMO-inspiring, albeit insanely volatile, price movements: After peaking near $69,000 on Nov. 9, it was recently trading at about $39,300 — still almost five times its value in March 2020, according to Coinbase.
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Billed as India's first blockchain wedding, in the presence of a digital priest,
View Details »It's challenging for a casual observer to disentangle the hype from any true potential, and yet it's also hard to shake that feeling: Are digital tokens worthy of a spot in my portfolio? Are they even a viable asset class at all? There are conflicting signals: The White House is moving toward developing a policy approach to crypto, but federal regulators overseeing workplace retirement plans all but banned it from those most sacred of accounts. Even so, a growing share of steely buy-and-hold investors are being tempted. In a recent Bitwise/ETF Trends survey of financial advisers — who tend to be hired by the non-YOLO set — 16% said they had allocated crypto to their clients' portfolios in 2021, up from 9% in 2020. That's not surprising: There are more ways in than ever. It has been easy enough to open a basic account to buy cryptocurrency on the big trading platforms like Coinbase or Gemini, and it's even possible through apps like PayPal or Venmo. But crypto is trickling deeper into traditional investment realms: Several
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