Exclusive: OKX Crypto Exchange Targets 'Tech-Savvy' India, But Regulatory Compliance Comes First, Says Global CMO Haider Rafique
In an exclusive interview with CryptoNews, OKX Global Chief Marketing Officer, Haider Rafique, expressed the company’s vision to target India's “tech-savy” market.
OKX, one of the largest crypto exchanges in terms of trading volume, currently does not offer any centralized finance products to Indian users.
However, the company is looking to scale its general Web3 products to Indian customers in the coming months.
As reported earlier, the crypto exchange giant is looking to establish itself in India and hire local talent.
India, current G20 chair, is hosting world’s most prominent leaders in the nation's capital this weekend, where crypto regulations is going to be one of the major talking points.
Discussions around crypto regulations at G20 are focused on creating a robust global framework to oversee the industry instead of putting a blanket ban.
Talking to CryptoNews, Haider Rafique, said that he believes India is a great market for Web3 for many reasons, one being the natural bent Indians have towards tech from a young age.
“Most youth in India are very Web2 savvy and they're certainly first movers on Web3, they understand this stuff. It's second nature.”
OKX CMO further pointed out that there are more wallets holding Web3 assets in India than wallets outside.
“And if you even look at the traffic for Metamasks, Trust Wallet, Coinbase Wallet, the top market is India,” he further added.
Talking about how an average Indian user is much more advanced than the rest of the world, Haider said:
“In the US, you might be able to delight a younger audience just through an NFT play. In India, I don't think that just having an NFT play works. You really got to have real utility.”
Given that India currently lacks clear regulations for
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