Accused of misleading the public for decades on the promise of plastic recycling, oil and chemical companies are pushing a new idea: “advanced recycling”. Environmental advocates, however, say it’s more of the same old greenwash and litigators hope holding companies accountable for past lies might prevent the spread of a new one.
In late April, California attorney general Rob Bonta launched an investigation into ExxonMobil for its role in exacerbating the global plastic pollution crisis. Bonta says he was partly inspired by a 2020 investigation from NPR and Frontline that showed how companies like ExxonMobil, Chevron, Dow and Dupont were aware of the inefficacy of plastic recycling, yet they still strategized marketing campaigns that told a different story to the public.
For oil companies, those campaigns often included removing themselves from the story altogether. Even some climate advocates forget that plastic, which is made from either petroleum or ethane (a byproduct of fracking), is very much part of the climate crisis. Bonta says his investigation started with ExxonMobil because they’ve been a leader, in the plastics industry and in the messaging around recycling. A report out last year from the Mindaroo Foundation found that just 100 companies produce 90% of the world’s plastic pollution. It pinpointed ExxonMobil as the top producer in the world of single-use plastic.
In a statement responding to the investigation, ExxonMobil said it is “focused on solutions” like building the first “commercial-scale advanced recycling technology” and that “meritless allegations like these distract from the important collaborative work that is under way”.
But like regular old recycling, “advanced recycling” has so far shown little to
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