F1 Driver Pierre Gasly To Wear Fan Designed, Binance-Inspired Helmet At Abu Dhabi GP
In a team statement released today, Binance, the leading global crypto exchange by volume and a minor sponsor of the BWT Alpine F1 team, announced the winning fan-designed helmet for Pierre Gasly, which he will wear during the Abu Dhabi Grand Prix set to be held later this month. In addition, fans will also have a chance to win exclusive opportunities, including a personal meet with the F1 driver at the race.
The helmet design competition was opened to every fan and F1 enthusiast worldwide from August 23 to September 8, 2023, asking them to create a Binance-inspired helmet design for Pierre Gasly. The response from the global F1 and cryptocurrency communities garnered over 700 submissions from participants in more than 140 countries. The winning helmet captured Binance values, resonated with its innovative ethos, and showed the cultural side of Abu Dhabi.
The winner designed a helmet inspired by Binance and Pierre Gasly’s F1 legacy, mixing it up with a bright pink colour to shine under the nighttime track lights while also paying homage to Arabic culture with a dedicated script. The winner showed his appreciation for the world of crypto and motorsport, stating his motivation as follows:
“Inspired by Binance’s brand colours, I made black and yellow the predominant colours. I also gave it a glossy surface finish to evoke the golden colour and allude to Arabic culture, along with Arabic calligraphy on the sides. Since the race will take place at night, I also used the colour of another sponsor (vibrant pink) to create a contrast with the rest of the design, making the helmet stand out under the nighttime lights.”
Apart from Pierre Gasly donning the helmet during the race, the winner will also receive a replica helmet
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