Fabindia collaborates with MoMSME to promote products of artisans
Fabindia has announced its strategic collaboration with the Ministry of Micro, Small, and Medium Enterprises
(MoMSME) under the Central Government’s PM Vishwakarma Scheme, which is aimed at supporting India’s traditional artisans by promoting their products and expanding their market reach.
The initiative is aimed at supporting carpenters, boat makers, weavers, armoured, blacksmiths, meson, goldsmith, locksmith, sculptor, stone breaker, hammer and tool kit maker, cobbler, tailor, toy maker, barber, garland maker qand other skilled craftsmen.
Fabindia is a othing brand which has 357 retail stores which primarily sell in India and 7 international stores.
The PM Vishwakarma Scheme seeks to empower traditional artisans across the country by providing them with financial support, skill development, and marketing assistance. «The collaboration between Fabindia and MoMSME is focused on enhancing the marketing development activities of artisans registered under the PM Vishwakarma scheme, enabling them to showcase their craftsmanship to a wider audience and boost their livelihoods,» said Fabindia in a statement.
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