
Fair Winds: TCS to navigate challenges with AI and emerging opportunities
Tata Consultancy Services (TCS) steps into the new year facing a new set of challenges: Increasing competition, continued macro uncertainty, and an absence of mega deals.
However, experts see opportunities for a demand uptick, deal consolidation, digital transformation projects, and artificial intelligence moving into the production stage, indicating that 2025 will be better than the previous year for the Tata Group company with an annual revenue of $29 billion.
CEO K Krithivasan has stabilised the ship in a tough market since taking charge more than a year and a half ago, analysts say. He will now need to perform on reversing revenue erosion from account rampdowns, including its 4G network deal with state-run Bharat Sanchar Nigam Ltd (BSNL) in India, its fastest growing market.
TCS’s quarterly growth relied heavily on emerging markets such as India, as most of its core markets continued to remain muted despite initial signs of a revival.
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