Rajeev Chandrasekhar, Minister of State for Electronics and Information Technology of India, has reacted to a viral deep-fake video of actress of Rashmika Mandanna. In a post on social media platform X, the minister said that deep fakes are latest and even more dangerous and damaging form of misinformation and needs to be dealt with by platforms.
Veteran actor Amitabh Bachchan has also called for legal action.
The minister said the government is committed to ensuring safety and trust of all netizens.
He cited IT rules notified in April, 2023 under which it is a legal obligation for platforms to ensure no misinformation is posted by any user ensure that when reported by any user or govt, misinformation is removed in 36 hours. If platforms do not comply, platforms can be taken to court by aggrieved person under provisions of IPC.
Big B also reacting to the video has said that there is a a strong case for legal action.
Deepfake technology, which have the capability to create of hyper-realistic, often deceptive, manipulated videos and audio recordings driven by advanced artificial intelligence. These AI-generated media impersonate individuals, making them appear to say or do things they never did.