Fast&Up attracts interest from VC firms for its ongoing $70 mn round

Subscribe to enjoy similar stories. Sports nutrition brand Fast&Up has attracted interest from venture capital firms Venturi Partners and Elev8 Venture Partners for its ongoing $70 million fundraise, two people familiar with the matter said. The proposed $70 million round highlights rising investor appetite for preventive nutrition brands as India’s wellness market scales rapidly.

With deal activity accelerating across supplements and nutraceuticals, Fast&Up is positioning itself to capture growing demand for protein, hydration and clean-label products. The company has appointed Avendus Capital as its advisor, and the process has now entered the final round of bids. “The company had mandated Avendus as an advisor to help with the process.

As a part of the outreach, several investment firms were tapped and the process is now down to the last round of bids," one of the people cited above said. “If goes as planned, it could be a combination of the two investors putting in money with Venturi likely to invest a larger check size," the person added. Fast&Up, Venturi and Avendus declined to comment, while Elev8 did not respond to Mint’s queries until the time of publication.

The potential deal underscores growing investor interest in sports and preventive nutrition, as consumers increasingly prioritize health and fitness. “The space is increasingly attracting interest from private equity and venture capital players as consumers place more focus on health and nutrition," the second person said. In November, Mint first reported on Fast&Up’s plans to raise primary capital to accelerate growth, launch new product lines and expand distribution.