Fixderma partners with Delhi Capitals as associate sponsor for IPL 2024

financialexpress.com:

Fixderma, a dermaceutical brand, has announced its partnership with Delhi Capitals as associate sponsor for the upcoming season of the Indian Premier League (IPL), commencing March 22, 2024.

As part of this partnership, the Fixderma logo will adorn the lead arm of Delhi Capital jerseys, ensuring prominent visibility throughout the tournament.

Talking about the campaign, Shaily Mehrotra, co-founder and CEO, Fixderma, said, “We are happy to embark on this journey with Delhi Capitals, marking our first-ever association with cricket. This partnership not only underscores our aim to educate and empower individuals to prioritise sun protection as an essential aspect of their daily routine but also provides a unique platform to reach out to millions of cricket enthusiasts.”

As per the company, the collaboration marks Fixderma’s inaugural foray into cricket sponsorship, signifying a significant milestone for the brand.

Additionally, viewers can anticipate the integration of Fixderma’s Shadow sunscreen range into various promotional activities, highlighting the brand’s commitment to skincare and sun protection.

“We are happy to welcome Fixderma on board as key sponsor for this IPL season. Their commitment to skincare aligns perfectly with our team’s ethos of prioritising wellness and performance both on and off the field. We look forward to working closely with the Fixderma team to make this partnership a resounding success,” Sukhvinder Singh, interim CEO, Delhi Capitals, added.

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