Focus on quality control is key to improve India's reputation as a global leader in spices: Apoorva Shah, NHC Foods
spices that have demand in the domestic and international markets. With global demand rising for authentic and high-quality spices, the industry has adopted advanced farming practices, quality control measures and value-added processing, says Apoorva Shah, Chairman & Managing Director, NHC Foods.
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In an interaction with ET Digital, Shah says that the global spice market is expected to grow further as culinary trends continue to globalise and more consumers prioritise high-quality, traceable food products. Shah says that focus on quality control is vital to maintain India's reputation as a global leader in spice exports and to ensure consumer trust. Edited excerpts:
The Economic Times (ET): NHC Foods is among the oldest and largest suppliers of agri commodities in India. How has the segment evolved over the years?
Apoorva Shah (AS): The spice market in India has witnessed significant evolution over the years, transforming from a largely unorganised, domestic-focused trade to a structured, export-oriented industry. Traditionally, spices in India were cultivated on small-scale farms with minimal processing, primarily for local consumption. However, with rising global demand for authentic and high-quality spices, the industry has adopted advanced farming practices, quality control and value-added processing.
Today, India not only remains the world's largest producer and
