memelords' capture the key points of a trending news story, or a social phenomenon, or plain silly human behaviour. No wonder memes bring to the meme-watcher that short spark of ha-ha that is hard to get outside their realm.
As you view a meme, you double, treble, quadruple your mirth dunked in 'wow' by sharing it.
The sheer pleasure of registering the complex ideas made relatable through a veritable clash of image and caption can't be underestimated. Whether one agrees or approves with a meme's content or not, you have to marvel at the sharpness of the meme creators, the true cartoonists of our digital age.
Whether as a coping mechanism or an escape, or even as a wry finger to the world, memes are a radical mainstream comedic art form.
In times of gloom and doom, memes provide you with guilty pleasure while being part of a shared catharsis, making us revel in shared 'secret' opinions. Above all, they make us laugh.
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