Microsoft product chief Panos Panay will lead Amazon.com's unit responsible for the firm's Alexa and Echo products, the e-commerce giant said on Wednesday.
Panay, who was with Microsoft for over 19 years and most recently lead the Windows + Devices division, will take up the new role in October.
He will replace Dave Limp, a 13-year Amazon veteran who had announced plans to step down later this year.