France prioritizes India for global nation-branding campaign
France, whether it be in the fields of business, innovation, education, culture or science. The campaign’s ambassadors include footballer Kylian Mbappé, astronaut Thomas Pesquet, designer Philippe Starck, and world-renowned chef Mory Sacko.
India is one of the five countries selected by France as a priority for this campaign, reflecting the importance of India for the French government.
This decision also comes in a year marking the 25thanniversary of the France-India strategic partnership. The “Make It Iconic” campaign is deployed all across India: French official buildings in various cities, the digital space, the media, and major airports.
It will highlight three key messages:
France is a land of innovation that has already welcomed Indian investors and seeks to attract more Indian companies and talents
“France is the top European destination for foreign investments, a rank held for the past three years in a row. It is renowned for its investor-friendly business environment, world-class infrastructure, talented workforce, and excellence in both traditional know-how and cutting-edge digital and scientific innovations, with more than 25 unicorns.
France is already the top 3rd European destination of Indian investors, with increasing investments every year, 2023 seeing an upswing particularly in pharmaceutical and aeronautics,” according to a French government statement.
French companies, for their part, have been investing in Make in India for decades.
