Let’s be honest — it is hard to envision the mass adoption of crypto. As exciting as it is to imagine a world where crypto banking is as common as discussing the weather, or where classrooms are abuzz with conversations about the latest developments in the crypto space, the reality is the industry is a considerable distance away from this widespread acceptance.
Thus, rather than fixating solely on this distant dream, it’s crucial to zoom out and instead focus on the stepping stones that will guide the industry toward that future. One of the most overlooked fundamental factors that plays a pivotal role in driving mass adoption is user experience (UX).
Complexity stands as one of the major obstacles to crypto adoption. Understanding the basics of cryptographic algorithms, digital wallets, public and private keys as well as blockchain nodes can be overwhelming for most users, leading to the discouragement of exploring the space further. This only further emphasizes the need for developers to focus on creating more intuitive interfaces and standardized user experiences that simplify the interaction with crypto protocols and platforms.
A detailed report by Hubspot revealed that a staggering 88% of consumers online avoid revisiting a website if they have had a negative experience. Moreover, this further extends to mobile applications, where 90% of users have abandoned an app due to underwhelming performance and overall experience. These figures serve as a powerful reminder of the influence UX holds over user acquisition, retention and engagement, with implications for the crypto industry as well.
Technology pioneer and guru Steve Jobs had a profound understanding of the importance of UX. He held the belief that technology should
Read more on cointelegraph.com