From clicks to bricks, Aussies seamlessly fuse online and IRL buying
Australian consumers are prioritising value and convenience in a difficult economic climate.
In response to these cost-of-living pressures, consumers are moving seamlessly between both online and offline retailers, often starting with online research. Retailers are responding by using technology to help meet customers’ needs in everything from click and collect to personalisation.
Today, consumers are moving seamlessly between both online and offline retailers. iStock
Studies show inflation remains a major concern, with research commissioned by Amazon from leading analytics company GlobalData showing almost 85 per cent of Australian consumers are worried about the cost of living and looking to find the best price.
GlobalData’s research shows more than half of us look at online reviews and comparison sites before buying in store.
“This tells us Australians are integrating online and offline channels across their daily lives and increasingly doing this to find value,” says Janet Menzies, country manager, Amazon Australia.
As the research shows, online channels give consumers access to choice, with many of us using the internet to check out our options before making a purchase. The average Australian online shopper visited almost eight online retailers in the three months to July, according to GlobalData’s numbers.
More than half of us look at online reviews and comparison sites before buying in store. iStock
Local businesses are responding to new consumer shopping behaviours. Menzies says that over the last five years, well-established local retailers have expanded online, with Australian customers the winners from the fierce competition in retail.
“This is especially important at a time of household cost pressures. I am
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