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Indian artisanal gin, single malt and coffee liqueur brands are planning to ramp up exports this year by debuting in new markets and categories.
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Exports of Indian spirits such as rum, whisky, brandy, gin and vodka rose to $234 million in FY24, from $184.2 million in FY23, according to commerce and industry ministry data.
In April-October of FY25, India exported spirits worth $147.3 million. This is a small proportion of the global trade in alcoholic beverages, which is pegged at $130 billion. Indian exports of these products was less than 1%, according to International Trade Centre data.
Madhu Kanna, head of international business at Piccadily Agro Industries, anticipates 40% on-year growth in FY25 exports for prizewinning single malt Indri. The company aims to establish a footprint for Indri in regions with “immense” growth potential, such as China, Scandinavia and West and East Africa this year, he said. Indri’s markets currently span the US, Canada, UK, Australia, France, Belgium, UAE, Germany, Singapore, Japan and South Africa.
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