From 'Maaf karo Maharaj' to 'Saath hai Shivraj', MP sees metamorphosis of slogans in 5 years
slogans and catchphrases that have the ability to travel far and wide, particularly in the age of social media, do not seem to dominate the discourse as they did in earlier elections. 'Maaf karo Maharaj, hamara neta Shivraj' (sorry Maharaj, our leader is Shivraj) was a big hit in the 2018 state polls when the BJP targeted Jyotiraditya Scindia, a scion of erstwhile Gwalior royalty who is affectionately called 'Maharaj' by his supporters.
With changing political equations following Scindia's switch to the BJP in 2020, which led to the collapse of the Kamal Nath-led Congress government in MP, the saffron party's favourite slogan underwent a tweak.
When Scindia joined the BJP on March 11, 2020, Chief Minister Shivraj Singh Chouhan wrote on X (then Twitter), «Swagat hai Maharaj, saath hai Shivraj (welcome Maharaj, Shivraj is with you).»
BJP brains had coined «Shriman Bantadhar» (Mr Spoiler) for former Congress CM Digvijaya Singh in 2003 to highlight potholed roads and erratic power supply in the state, which they claimed were the worst in the country.
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- «In 2003, only potholes existed in the name of roads across the state. Power supply was extremely erratic and Digvijaya Singh used to say that elections are won by management and not by development. People were facing
