From plastic to glass: Kitchenware makers bet on a premiumisation trend
₹7,900 crore and growing at about 6.5% annually. Meanwhile, the opalware market—featuring lightweight, heat-resistant tempered glass with a porcelain-like finish—is estimated at roughly ₹2,000 crore, expanding at around 10%.By comparison, the cookware market, including steel, non-stick, and cast iron products, is pegged at over ₹8,100 crore and growing at nearly 8.5%, underscoring the continued dominance of non-glass categories.For the 64-year-old Borosil, which operates across all three categories, this push has resulted in revenues of ₹573.05 crore during the first half of 2025-26, representing a 14.7% year-on-year increase.During the period, Borosil’s consumer glassware segment, which includes storage containers, serving ware, tumblers and lunchboxes, grew 27.4% on-year, making it the fastest-growing category in its portfolio.
Its opalware business, named Larah, grew 7.8%.While glassware has contributed to revenue, it has yet to improve margins at its listed rival, Cello World Ltd. Higher glass sales weigh on overall profitability, as the company is still waiting for volumes to increase sufficiently to yield returns on its investment in manufacturing.Cello’s journey has not been smooth.
It said its glassware plant operated at just 55-60% utilization in the first half of 2025-26 and had only recently broken even. “The good part is that they are no longer losing money.
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