From Twitter to the blockchain: The evolution of social media profiles

cointelegraph.com:

Social media platforms have revolutionized communication and information sharing, connecting people across the globe and providing a platform for personal and professional growth. However, with this increased connectivity comes a new set of challenges, particularly around the issue of fake engagement and bot activity. In recent years, the rise of automated bots and fake accounts has plagued social media platforms, leading to a distorted picture of user engagement and a lack of trust in the authenticity of the content. This problem is not only a concern for individual users but also for brands and businesses that rely on social media as a marketing and advertising tool.

However, a potential solution to this problem is emerging through the rise of Web3 and the use of blockchain technology. By tokenizing social media profiles, users can prove their authenticity and establish a trusted reputation on social media platforms. This would create a more transparent and trustworthy ecosystem for social media users, removing the incentive for fake engagement and bots.

Hundrx, a simple browser extension, has introduced social media profile tokenization as a product to tackle the hurdles the social media space currently faces. While extremely easy to use, the Hundrx browser extension is a complex secondary UI layer that attaches to social media platforms like Twitter.

The Hundrx network’s user accounts are connected to the second layer of UI, which generates tokens for each account. What makes Hundrx remarkable is its straightforward approach — a Chrome extension that modifies the Twitter website, effectively transforming every profile into a social token that can be traded.

The process of converting profiles is permissionless, requiring