Gamezop brings news, astro, cricket for digital publishers
MUMBAI : Gamezop, the global provider of plug-and-play content solutions for apps and websites, is set to expand its offerings into three new domains—news, astrology and cricket—to help digital publishers monetize and boost user engagement. Part of Advergame Technologies, which also earlier launched the quiz service Quizop, the company is now launching three new products—Newszop, Astrozop, and Criczop—and has already licensed content from content developers. Newszop will be a plug-and-play solution that can be integrated into apps and websites as a news centre.
It will offer verified, real-time news and trending stories from trusted sources. Astrozop will be an embeddable astrology hub for publishers that engages their users with personalised tarot card readings. The company will add zodiac readings, compatibility reports, and career horoscopes to the service.
Meanwhile, Criczop is an easy-to-integrate cricket portal designed for publishers catering to audiences in cricket-playing nations. It will offer live scores, match schedules, commentary, highlights, and trending tweets, in one place. “We already have 7,000 distribution partners globally and Gamezop and Quizop are clocking 45 million monthly active users across these publishers.
As we have built this strong distribution network, we were on the lookout for what more we can offer to the publishers. The genesis came from what India loves—the ABCD—Astrology, Bollywood, Cricket and Devotion. We were sure that we don’t want to get into content production, so we licenced content, and now will offer the publishers," Gaurav Agarwal, co-founder, Gamezop, told Mint. The company claims that publishers partnering Gamezop can see a 15-40% boost in advertising revenue by
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