Gap board member, Ripple co-founder want to save crime ridden San Francisco

foxbusiness.com:

Gump's San Francisco store owner John Chachas discusses his open letter to state officials about the downtown crime crisis on 'Cavuto: Coast to Coast.'

San Francisco recently saw a new civic pride campaign go live as part of a bid by business leaders seeking to help the Bay Area city. 

Advance SF, the non-profit behind the campaign, said in a press release it aimed to «assert San Francisco’s role as an innovative and thriving hub for business and the arts» and to tout the city as one of the greatest in the world with the new «It All Starts Here» ad campaign. It began last week. 

It also seeks to address what it described as the «negative national narrative» about the city, according to the campaign’s website. 

A view of San Francisco atop a city street with cars parked on the side. (iStock / iStock)

Individuals such as Gap board member Bob Fisher and Ripple co-founder Chris Larsen given money to make «It All Starts Here» happen, per Advance SF. They are both billionaires – worth $1.2 billion and $2.9 billion respectively according to Forbes – with close ties to the city. 

SAN FRANCISCO APARTMENT BUILDING FACING FORECLOSURE, SIGNIFICANT DECLINE IN VALUE

The non-profit has identified companies such as Levi Strauss, OpenAI, Uber and Lyft as having involvement in the ad campaign as well. 

Reports have said it cost $4 million. 

«San Francisco has survived great fires, earthquakes and deep recessions, and it keeps coming back – stronger,» San Francisco Giants CEO and Advance SF board co-chair Larry Baer said in a press release. «There is no doubt, we have real challenges to overcome, and we know the business community, along with the local community and government, must drive the solutions. With this campaign, we’re creating