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economictimes.indiatimes.com / 1 year ago
economictimes.indiatimes.com / 1 year ago
Gen Z’s impatience for trends, demand for constant newness reshaping fashion industry: Thimblerr cofounder Piyush Jalan
Piyush Jalan, cofounder of Thimblerr, said that Gen Z’s impatience for trends and demand for constant newness is reshaping the fashion industry in India. This shift is triggering a supply chain revolution.
As a result, traditional seasonal cycles are dead and brands are now launching 12 to 24 micro-collections a year to keep up.
“The frequency of purchase among Gen Z is very high, and their patience for waiting six months to see international trends reach India has completely disappeared. They want what’s trending globally—right now. This is pushing brands to launch products faster and offer a wider variety tailored to Gen Z’s preferences.” Jalan said.
Founded in 2022 by Piyush Jalan and Anuj Gupta, the Gurugram-based startup Thimblerr, operates as a full-stack platform that offers fashion products and tech-enabled manufacturing services.
GenZ driving change
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In a sign of evolving consumer behaviour, Jalan shared an analysis of Myntra's product listings, which revealed that the number of stock-keeping units (SKUs) across categories has doubled in just six months.
“We analysed the number of SKUs across categories live on Myntra, and in the last six months, that number has doubled. Over the past year, it has grown fourfold—while the overall business hasn’t grown at the same rate. This surge in SKUs is being driven by a shift in consumer behaviour, with Gen Z emerging as a dominant force in the Indian market,” he added.
Seasonal cycles are dead
In response to changing consumer behaviour and meeting
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