Generative AI – Elevating brands’ marketing game and transforming the customer experience

financialexpress.com:

By Sriram PH

Artificial intelligence (AI) has been revolutionising various aspects of business, from operations to analytics, from product development to customer service. But one of the most exciting and promising applications of AI is in the field of marketing, where generative AI can create new and engaging content for customers, as well as optimise and personalise the marketing journey.

Generative AI has been making headlines with impressive examples, such as ChatGPT, the chatbot developed by OpenAI, which can generate natural and coherent conversations based on a given topic or prompt. Another example is Adobe Photoshop, which can use generative AI to create realistic and stunning images, such as changing the sky, adding or removing objects, or applying artistic filters.

Benefits of generative AI for marketing

Generative AI can offer several advantages for marketers and brands, such as:

Best practices of generative AI for marketing

To leverage the benefits of generative AI for marketing, marketers and brands need to follow some best practices, such as:

Generative AI: A Sales Aspect

In the rapidly evolving landscape of generative AI applications for marketing, several cutting-edge solutions are shaping the way businesses engage with customers. Notably, Gen AI has emerged as a frontrunner, offering unprecedented capabilities in content generation. Its chatbot functionality. Moreover, virtual sales avatars and conversational avatars, a domain where Gen AI excels, are enhancing the customer journey. Businesses are reaping the benefits of these technologies, witnessing sales boosts through enhanced customer engagement, personalised interactions, and streamlined sales processes. The integration of Gen AI with chatbots