German beer sales resume their downward trend after a post-COVID pickup

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Official figures show that German beer sales resumed a long-term downward trend in the first six months of this year after rallying in 2022 thanks to the end of most COVID-19 restrictions

BERLIN — Sales by German beer brewers and distributors resumed a long-term downward trend in the first six months of this year after picking up a bit in 2022 thanks to the end of most COVID-19 restrictions, official figures showed Tuesday.

Sales dropped to 4.2 billion liters (1.1 billion gallons) in the January-June period, 2.9% lower than a year earlier, the Federal Statistical Office said. The figure includes domestic sales and exports of German beer, as well as beer imported from other European Union countries for sale in Germany. It excludes alcohol-free beer and beer imported from countries outside the EU.

Sales inside Germany, which accounted for 82% of the total, were down 3.5% to 3.4 billion liters (899 million gallons). Exports were only slightly down — German brewers exported 404 million liters (106.7 million gallons) of beer to other countries in the European Union, a 0.4% decline, and 347.9 million liters (91.9 million gallons) to nations outside the EU, 0.2% less than a year earlier.

German brewers have been struggling with a longer-term downward trend fueled by health concerns and other factors, although last year saw a slight recovery after lockdowns shut restaurants and bars for long periods in 2020 and 2021.

The overall figure for the first half of the year is 12.2% lower than a decade earlier, the statistics office said.

The German brewers' association, DBB, attributed the latest decline to cool weather in the spring and consumers' reluctance to spend in the face of persistently high inflation.

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