Gig workers thrive on festive spirit boost
e-commerce, logistics and the delivery sector, demand for gig workers rose to its highest in six years to over 1.2 million gig roles posted during the 2024 festive season, a report by recruitment service provider Avsar found.
In 2024 the demand for gig workers surged by 10% compared to 2023 according to the Gig Workers Report.
“This festive season, we’re seeing more than just a spike in gig roles–it’s a transformation in how people and companies are approaching work,” said Navneet Singh, founder of Avsar.
The factors driving the demand include a booming retail environment, evolving customer expectations, expansion of e-commerce, increased consumer spending, and the growing trend of ‘just-in-time’ hiring.
Logistics and delivery (35%) had the lion’s share of gig jobs posted in 2024, followed by retail and e-commerce (28%), customer support (15%), hospitality (10%) and others (12%).
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