desire for power or the desire for glamour. We underestimate the power of glamour in our society. In fact, glamour is a poorly understood phenomenon.
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Glamour is the desire to invoke envy in the other. And to do this, we need to have things that others cannot have or will not have. The idea of glamour is what gives rise to luxury goods, because the only reason luxury goods exist is for people to tell the world that they have the wealth. They have access to things that others do not have. The rarer the luxury, the rarer the object, the higher price it holds. This phenomenon is not a recent one. We see it in the most ancient of civilizations.
In fact, it is this quest for glamour and luxury that gave rise to the Bronze Age trading network nearly 4,000 years ago. People travelled to the mountains of Afghanistan in search of lapis lazuli. They took it all the way to Ancient Egypt, where it was placed on the images of gods. The gods in temples of Mesopotamia wanted the rarest of things. The rarest of animals, the rarest of birds, the rarest of minerals, the rarest of pearls and gems. And men were sent to different corners of the world to fetch it.
Today, that is exactly what a luxury good does. It's not enough to just earn money. It is important to show money. In the old days, you had men and women bedecked in gold. But since