Godrej Properties to expand premium real estate footprint
Subscribe to enjoy similar stories.BENGALURU: Godrej Properties Ltd (GPL), the country’s highest-selling residential developer, is stepping up its push into high-value housing, lining up a series of premium and luxury launches across key markets as part of a ₹48,000 crore pipeline for fiscal year 2027 (FY27), executive chairperson Pirojsha Godrej said Wednesday.GPL is targeting ₹39,000 crore of sales bookings this year, on the back of a strong launch pipeline and demand for branded developers.The planned launches span prime micro-markets, including Golf Course Extension Road in Gurugram, Ashok Vihar in Delhi, and Bandra Bay in Mumbai, underscoring a clear tilt towards higher-ticket projects.The shift follows a year of aggressive land acquisitions in top locations and marks a more pronounced move into luxury, even as GPL has previously developed such projects.In Gurugram, now emerging as one of India’s key luxury hubs, GPL will develop a project on an 11.36-acre land parcel acquired earlier this year, with a revenue potential of about ₹4,500 crore. In Delhi, the company plans to launch a much-awaited project spread over around 27 acres in Ashok Vihar, where apartments are likely to be priced at ₹5 crore and above.In Mumbai’s Bandra Bay, where developers such as Adani Realty and others are preparing luxury launches, GPL is planning a project with apartments priced at over ₹15 crore each, as per analyst estimates.“The launches this year will reflect the kind of business development GPL has done last year, where it has acquired land in key micro-markets within the cities it operates in.