For Indian consumers, gold is not just an asset but a cultural staple, deeply ingrained in weddings, festivals, and as a safeguard against economic uncertainty. With gold prices trending lower, those who have weddings lined up in their families are keenly observing this opportunity.
«Enquiries at stores have increased due to price fall. We are expecting higher footfalls for upcoming wedding seasons,» said Suvankar Sen, MD & CEO, Senco Gold and Diamonds.
Surendra Mehta, the national secretary of the India Bullion & Jewellers Association (IBJA), had told ET soon after US election results that «it is the right time to buy gold for those who have marriages lined up in their families. They can get some relief for the time being.”
Mehta also said, “The gold price fall will be a permanent one if Trump takes measures to improve the economy of the US, which, however, will take some time.”
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