Google has agreed to change its user data practices to end a German antitrust investigation aimed at curbing its data-driven market power, the German cartel office said on Thursday.
The German antitrust watchdog in January issued a charge sheet known as a statement of objections to Google over its data processing terms, saying that users were not given sufficient choice as to whether and to what extent they agree to the far-reaching processing of their data across the company's services.
Tech giants rely on selling targeted advertising based on the massive amounts of data they gather about users, a lucrative business model now in regulators' crosshairs around the world.
The German regulator said Google's commitments would give users more choice on how their data is used across the company's platforms.
«In the future users of Google services will have a much better choice as to what happens to their data, how Google can use them and whether their data may be used across services,» Andreas Mundt, president of the cartel office, said in a statement.
«This not only protects the users' right to determine the use of their data, but also curbs Google's data-driven market power,» he said.
Google's commitment covers more than 25 other services including Gmail, Google News, Assistant, Contacts and Google TV.
It does not apply to Google Shopping, Google Play, Google Maps,