Google for India 2023 highlights: Search Generative AI for businesses, enhanced Play Protect and everything announced
Search Generative Experience (SGE) experiment in India, which offers AI-powered information overviews with features like language toggling and text-to-speech. Now, SGE is enhancing the user experience by incorporating images and videos for visual understanding. This includes visual guides on topics like future plans to aid in exploring local places and activities within cities.
The American tech giant is set to enhance its generative AI experience in Search for users in India by providing easy access to information about over 100 government schemes in English and Hindi. The company is also introducing a new feature on Google Lens that allows users to search for skin conditions visually by uploading a photo, expanding the application of AI-driven search technologies. Google Pay is contributing to India's digital payment ecosystem.
As per Google, “By digitizing credit with privacy safeguards, the platform intends to expand the reach of formal credit, catering to a broader audience with lower incomes." They have introduced merchant offerings, including a credit line for merchants in partnership with ePayLater and sachet loans with DMI Finance. On the consumer side, Google Pay is expanding its personal loans portfolio with Axis Bank and enabling credit lines from banks on UPI in collaboration with ICICI Bank. These offerings prioritize data privacy, security, consent, and control.
Google is enhancing the shopping experience on Search to empower small businesses and customers. Users searching for products will now see a more visual feed with filters, product details, prices, and the option to set price drop alerts. Business Messages in shopping on Search will allow users to ask questions about products, while nearby stores
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