Google Search's elusive search algorithm revealed in leaked documents? Yes, say SEO experts. Details here

livemint.com:

Google may not have been entirely transparent about its processes, the report added.Google on May 30 confirmed the authenticity of these documents in a statement to the publication. “We would caution against making inaccurate assumptions about Search based on out-of-context, outdated, or incomplete information.

We’ve shared extensive information about how Search works and the types of factors that our systems weigh, while also working to protect the integrity of our results from manipulation," Google spokesperson Davis Thompson said.Notably, Google’s search algorithm is influential in determining which websites thrive and which falter. However, the specifics have remained a mystery, with journalists, researchers, and SEO professionals piecing together what they can.Also Read | OpenAI confirmed to power generative AI features on iOS 18, Google still in the reckoning: ReportSEO expert Rand Fishkin, in an article on May 29, said he received 2,500 pages of these leaked documents from a source who hoped it would counteract misleading information previously shared by Google employees about their search algorithm.Fishkin and fellow SEO expert Mike King analysed the leaked documents in an blog post titled ‘Leak Source: An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me; Everyone in SEO Should See Them’.He said the documents detail Google’s search API and outline the information available to its employees.

The technical content of these documents is dense and more comprehensible to developers and SEO experts, as per the Verge report.Also Read | Google's AI-powered search tells users to eat rocks, add glue on pizza. Netizens say ‘take this offline’He said that while the documents don’t directly