The government is planning to send out a UK-wide mobile alert urging the public to get a Covid booster, in a move mobile operators fear could spark a backlash from customers opposed to vaccinations.
The UK’s biggest mobile operators – EE, O2, Vodafone and Three UK – have been asked by the government to send a message on Boxing Day.
The campaign, which would see mobile operators send a message on behalf of the government to their tens of millions of customers, is understood to have not yet been
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