Govt launches AI-enabled helpline, e-commerce safety measures to boost consumer protection
AI-enabled helpline and tools to detect deceptive marketing practices, while major ecommerce players pledged to enhance online shopping safety. Leading platforms, including Reliance Retail, Tata Sons and Zomato adopted a safety pledge as the government rolled out new consumer protection measures like AI-enabled National Consumer Helpline (NCH), e-maap portal and Jago Grahak Jago mobile application.
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«Significant progress has been made in expediting resolutions of consumer disputes,» Joshi said at the National Consumer Day event.
The minister, who attended the event online, highlighted that 3,628 cases were filed with National Consumer Disputes Redressal Commission between January and November this year and 6,587 cases were disposed of through the country's three-tier consumer court system at district, state and national levels.
The government's e-Daakhil Portal, launched in 2020 and expanded nationwide in June 2023, has achieved 100 per cent adoption for online complaint filing in Karnataka, Punjab and Rajasthan.
«Virtual hearings of grievances is giving consumers digital access to justice,» he said and lauded the digitalisation of consumer grievance redressal efforts.
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