field crops like rice, wheat, and sugarcane have been the backbone of Indian agriculture for centuries, there is a growing realization that vegetable farming holds immense potential to boost India's GDP and overall economic health.
«Vegetable farming holds distinct advantages for smallholders in India, especially compared to traditional field crops.
The shorter growth cycle of many vegetables means farmers can have multiple harvests annually, leading to frequent revenue. It offers a triple win- higher income for farmers and traders, enhances consumers' health and nutrition and rejuvenates the economy- in other words, when vegetables rise, people thrive!,» Dilip Rajan, Chief Operating Officer, East-West Seed Global said.
The company works on disease tolerance, and improvement in hybrids' nutritional value of seeds.
«For instance, a thousand square meters of land planted with bitter gourd will give a farmer roughly the same income as one hectare planted for rice.
Vegetables can be harvested quickly (45-55 days), and 3-4 crops can be cultivated throughout the year to meet the increased demand for vegetables and changes in food consumption,» Dilip Rajan said .
The Rising Demand for Vegetables
The consumption pattern in India is changing, with an increasing emphasis on a healthier lifestyle. This shift has led to a surge in demand for fresh and nutritious vegetables.
Vegetables are not only a vital source of essential nutrients but also contribute to the diversification of diets. With a population of over 1.3 billion, India's demand for vegetables is insatiable and continues to grow.
«Considering India's malnutrition challenges, promoting vegetable farming can address dietary diversification and nutritional intake issues.