'Gulal worth ₹5,202 ordered by one user': Blinkit, Swiggy Instamart, Zepto report 'all-time high orders' on Holi 2024

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ALSO READ: Zepto rolls out subscription service, fuels competition in quick commerce market Taking to X, Albinder Dhindsa, CEO of Blinkit, the quick-commerce arm of Zomato, wrote, “We hit our all-time high orders, OPM (orders per minute), and almost every other metric on the board! Thank you for choosing us for your Holi needs." It is becoming common for quick-commerce platforms these days to get good OPM during special occasions, as people are looking for instant deliveries. “White T-shirt sales (are) spiking on Zepto this Holi… People are starting to realise that Zepto serves a lot more use cases than daily grocery," Aadit Palicha, co-founder and CEO of Zepto said in a post on X.

He also shared another post, and wrote, “Holi is winding down and the after party is setting in. Landing detergents are spiking way beyond our expectations - Zepto never ceases to surprise me :)" Menawhile, Swiggy co-founder Phani Kishan Adeepalli – who also leads Swiggy Instamart – shared a post saying a customer ordered Holi essentials comprising water guns, pichkari and gulal worth ₹5,202.