
Guns N' Roses N' Money: Concerts have become big money spinners
Last year saw a boom in India's concert economy with big names such as Ed Sheeran, Coldplay, Dua Lipa Diljit Dosanjh and Maroon 5 drawing big crowds. The success of large-scale concerts highlighted India's untapped potential as a global entertainment destination. According to BookMyShow's year-end report, 30,687 live events took place in 319 cities, marking an 18% increase in consumption compared to the previous year. Zomato Live, the ticketing arm of the food delivery company, has noted that India is becoming a hotspot for international music tours due to its growing economy and enthusiastic fanbase.
After Coldplay's successful tour in India, Prime Minister Narendra Modi said that India has a massive scope for live concerts. «You must have seen fabulous pictures of Coldplay concert organised in Mumbai and Ahmedabad. It shows that India has a massive scope for live concerts. Big artists from around the world are attracted towards India… I expect the state and the private sector to focus on needed infrastructure and skills,» he said.
India's emerging concert economy boosts tourism and hospitality business while also generating a large number of jobs. The
Why are concerts in high demand?
As many as 1.3 crore people logged in to BookMyShow’s website and app to buy tickets for Coldplay's concerts in Mumbai while just 1.5 lakh tickets were up for sale. All the tickets sold out within just 30 minutes. A Rs 12,500 ticket was being sold for over Rs 3.36 lakh on resale platforms, with standing tickets, originally priced at Rs 6,450, being resold for up to Rs 50,000.
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Why are Indians willing to shell out so much money for attending a live musical performance? While many attribute this phenomenon to the extreme