Hallmark+ Streaming Service: Subscription plans, launch date, content and app details
A New Era for Hallmark
“Hallmark+ marks a seminal moment for Hallmark,” stated Mike Perry, President and CEO of Hallmark, as reported by Variety. “By intertwining new, rich content experiences with tangible rewards and premium Hallmark gifts, we are delivering a unique, new program that reflects our commitment to spreading joy through our deeply beloved brand touchpoints.”
The announcement has sparked curiosity about the specifics of Hallmark’s new streaming service. Questions arise about its differentiation from Hallmark Movies Now, the content offerings, and the overall user experience, as mentioned in a report by TV Insider.
Subscription Costs and Benefits
Hallmark+ will be priced at $7.99 per month or $79.99 annually. This marks a slight increase from the current Hallmark Movies Now subscription, which costs $5.99 per month or $59.99 per year. However, the additional cost comes with a host of exclusive benefits. Subscribers will enjoy monthly $5 coupons for Hallmark Gold Crown Stores, free unlimited eCards, shopping rewards, and surprise gifts, making the service not just about streaming, but a holistic Hallmark experience, as per the TV Insider report.
Launch Timeline
Hallmark+ is set to launch in mid-September, with the existing on-demand service, Hallmark Movies Now, being rebranded into Hallmark+. This transition aims to provide a seamless upgrade for current subscribers while attracting new ones with enhanced features and content, as mentioned in the TV Insider report.
Exciting Content Lineup
Hallmark+
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