Hashdex Launches New Commercial for Spot Bitcoin ETF
Hashdex, an asset management firm, has released a new commercial ahead of the upcoming US Securities and Exchange Commission (SEC) decision on the listing of spot Bitcoin exchange-traded funds (ETFs) in the country.
On January 5, Hashdex posted an advertisement on X (formerly Twitter), aligning with its series of ads strategically crafted to promote its Spot Bitcoin ETF. The advertisement proclaimed that “Bitcoin’s Time Has Arrived,” as speculation mounted that a decision from the US Securities and Exchange Commission (SEC) on approval of a spot Bitcoin ETF could be imminent.
pic.twitter.com/AbYgwICEMI
— Hashdex (@hashdex) January 5, 2024
The Hashdex commercial reflects on Burger King’s 1993 decision to accept credit, showcasing the slow but impactful adoption of new financial technologies. The commercial draws a parallel between Bitcoin and the advent of credit in the ’90s and emphasizes Bitcoin’s innovative nature and potential for financial sector disruption.
It suggests that comprehending disruptive innovation requires time and concludes that “Bitcoin’s Time Has Arrived.”
Notably, the digital asset management firm recently marked Bitcoin’s birthday in a video released just yesterday, showcasing a firm commitment to celebrating the cryptocurrency’s evolving status in the financial sector. Bitcoin was created 15 years ago, and Hashdex dedicated a video to its inception and inspiration for the future of crypto.
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