Hauser pens’ rolls out campaign with Ranbir Kapoor

financialexpress.com:

Flair Writing Industries (FWIL) collaborates with Ranbir Kapoor for its TVC for Hauser pens. The campaign ‘An Extraordinary pen for Extra Ordinary you’ shows Ranbir Kapoor playing a professor who is instilling confidence in his students to perform better. The union between Kapoor and Hauser is more than a celebrity endorsement.

Hauser from the house of FWIL has a wide product range from ball pens, gel pens, fountain pens, metal pens, stationery and more.

“In a departure from his on-screen personas, we see Ranbir Kapoor stepping into the shoes of a mentor, guiding students on a journey towards the extraordinary in Hauser pen’s latest TVC. We are extremely elated to put forth the narrative of encouragement, of motivating students to surpass conventional limits and embrace their potential for greatness with Ranbir Kapoor, who is a global icon,” Mohit Rathod, director, Flair Writing Industries, said.

“I am thrilled to associate with ‘Hauser’, a symbol of sophistication and refinement. Writing is a timeless form of expression, and I believe that a great pen is not just a tool but an extension of one’s personality,” Ranbir Kapoor said.

FWIL and its distributors sold various product ranges to over 97 countries around the world as of March 31, 2023. It also undertakes contract manufacturing of writing instruments on OEM basis for various international companies. A team of 900 sales and marketing employees, approximately 7,700 distributors/dealers and 3,15,000 retailers/ wholesalers across India, as of March 31, 2023, according to CRISIL market intelligence and analytics (MI&A), a division of CRISIL Limited, are helping FWIL to achieve a pan-India presence.

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