health insurance plan.
On the whole, it has also contributed to the lessening of stigma around specific body and health issues, albeit in certain privileged circles.
However, health is more mainstream now, indicating positive health-seeking behaviours and health insurance sentiments.
With the onset of the festivities across the country, clothing, electronic, and lifestyle retailers and consumer brands are offering attractive discounts and other incentives across price points. While gold, smartphones, home appliances and home decor, clothing and holiday packages dominate consumer demands, it is safe to state that in a post-pandemic world the thought of health insurance doesn’t necessarily come with a negative connotation; in fact, investing in individual and family health and well-being is one of the topmost priorities for most members of the workforce.
Employers too pivot to a number of customised healthcare and well-being policies to accommodate these changing expectations.
In fact, insurance sentiment is at an all-time high.
According to a 2022 survey that polled 3500 insurance consumers across India in the age between 30-55 years a majority of the participants echoed that insurance is not just an optional expense, but an essential means of ensuring financial stability. This also indicates that consumers are factoring in the overall high costs of healthcare expenses owing to rising medical inflation and the burden of out-of-pocket expenditure including doctor consultations, lab tests, screenings, pharmacy bills, among others.
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