Healthify targets US market for growth and major source of revenue

Subscribe to enjoy similar stories. Indian digital health and wellness startup Healthify is making the US its core focus as it looks to make the country its main source of revenue, according to a top executive at the company. “From a business traction standpoint, we're doing about $2 million in annual recurring revenue, it's still small," Tushar Vashisht, co-founder and chief executive of Healthify, told Mint. “We'll be at double-digit millions by next year, and by 2027, I think our US business is going to be the main revenue generator." Nutrition and diet tracking have become a growing focus for healthcare-conscious consumers worldwide, as millions seek to enhance their health.

Globally, the global diet and nutrition apps market size was valued at $2.14 billion in 2024, according to Grand View Research, and is expected to reach $4.56 billion by 2030, growing at a compound annual growth rate (CAGR) of 13.4% from 2024 to 2030. With the increased focus on the US, the company has shifted its entire focus to that market, including reallocating resources. “We put the bulk of the engineering product and tech experience over to our global plans.

A lot of our costs on research are going towards the US," said Vashisht. To bolster its presence in the US, Healthify is seeking to partner with insurance providers in the country, as well as companies that offer reimbursement for registered dieticians as a service. Much of the healthcare there, including diet tracking and nutrition, is tied to insurance.