Hermes v MetaBirkin: NFT trademark stoush heads to trial in Manhattan

cointelegraph.com:

The trademark infringement trial between French luxury brand Hermès and digital artist Mason Rothschild is set to go ahead on Jan. 30 in a Manhattan federal court.

The luxury brand accused the nonfungible token (NFT) artist of trademark infringement for promoting and selling MetaBirkins, an NFT collection said to be inspired by the group's Birkin bags.

The trial and its related lawsuit in the United States District Court for the Southern District of New York can be first traced back to Jan. 14, 2022, when Hermès first filed a complaint against Mason Rothschild after the artist allegedly refused to stop selling his NFT collection.

According to court documents filed on Jan. 23, Hermès argues the collection has improperly used the Birkin trademark and potentially confused customers into believing the luxury brand supports the project.

Meanwhile, the court docs also reveal Rothschild believes his work is protected under the First Amendment — which allows for no limits on free expression.

Getting big life experience points this week. Putting my big boy pants on — fighting for myself and everyone who believes in the freedom to create art.

A number of intellectual property lawyers and legal experts have commented in the days coming up to the trial, noting the case could have implications for the NFT industry.

Laura Lamansky, an associate with law firm Michael Best & Friedrich LLP, called the case a "momentous turning point for Web3 and digital goods," in a Jan. 18 post discussing the trial and its possible implications for the future of the NFT industry.

"The question remains: to what extent are real-world trademarks enforceable in the digital world? We'll be watching this case closely to determine how best to bolster rights in the